Insights

How Successful Brands Close the Loop With 1 to 1 Attribution

Drafting your report to show evidence of your marketing impact can be challenging. You can measure...

“So many franchisors are still discovering the tremendous value in their data assets. They don’t...

With several laws regarding data privacy and consensually getting user information, the importance...

Have you ever struggled to define the true value that you’re getting from prospect-oriented...

A few years ago, an article like this would start out by selling how important it is to make a...

As CEO of Deliver Media, I’ve seen a progression in the franchise world over the past 10 years as...

Data-driven campaigns could be the difference between a lackluster year and a pop-the-champagne...

So, what do you think of when you hear the term "direct mail?" Many marketers view direct mail as...