What We Do
Deliver Media combines your data with our technology to zero in on the exact customers most likely to buy your franchise’s product or service.
Then, we determine which channels and what content will drive the largest orders and highest lifetime value. While we still rely on the KPIs you’re familiar with, we also study the behavior of individual buyers. The results: Performance that’s optimized on a hyperlocal level — so each one of your locations sees the highest ROI possible.
Our Services
Applied Predictive Analytics
Key Decision Indicators (KDIs)
- Purchase History
- Buying Patterns
- Predicted Behavior
Resulting In
- Enhanced engagement with high-potential leads
- Integrated marketing experience across platforms
Transformed KPIs
- Conversion rate improvement due to targeted engagement
- Increased efficiency in resource allocation for marketing efforts
- Enhanced ability to track and adjust to campaign performance metrics in real time
- Strengthened alignment of marketing strategies with overall business objectives
Search Engine Marketing (SEM)
Our cutting-edge technology enables advertisers to sharpen their campaign focus down to the individual consumer level. Our precision targeting leverages an advertiser’s own data rather than relying on external data sources.
Key Decision Indicators (KDIs)
- Purchase history
- Buying patterns
- Predicted behavior
Resulting In
- Targeted advertising that is less dependent on broad situational factors
- Ads pinpointed geographically to match exact prospects identified through data analysis
Transformed KPIs
- Significant reduction in wasted impressions
- Payment is only made for clicks from the desired customer demographic
- Lower cost-per-click (CPC)
- Surge in call volume from the right customers
- Faster conversion rates
- Reduction in both cost-per-acquisition (CPA) and cost-per-lead (CPL)
SEO
In the realm of Search Engine Optimization (SEO), leveraging data-driven insights is just as crucial as it is in other campaigns.
Key Decision Indicators (KDIs)
- Purchase history
- Buying patterns
- Predicted behavior
Resulting In
- Enhanced hyper localized organic traffic
- Improved click-through rates (CTR)
- Lower bounce rates due to relevancy
- Higher keyword rankings
- Increased domain authority
- Higher conversion rate
Transformed KPIs
- More impactful content delivery at lower costs
- Significant improvement in online visibility and engagement
- Amplified engagement and interaction at the hyperlocal level
- Enhanced preservation of brand integrity through customized content
- Reduction in content delivery costs compared to competitors
- Improvement in domain authority and keyword rankings
Direct Mail
Our service transforms Direct Mail into a potent channel for hyperlocal marketing by identifying customers with the highest lifetime value. Providing franchisees with tailored services, streamlining direct mail campaigns and employing predictive analytics for targeted marketing.
Key Decision Indicators (KDIs)
- Identification of high lifetime-value customers
- Analysis of customer behavior pre and post-mailings
- Precision targeting using combined data and technology
Resulting In
- Increased engagement and conversion through targeted direct mail
- Maximization of order sizes and lifetime customer value
- Enhanced ROI through focused hyperlocal performance
Transformed KPIs
- Superior marketing strategies with enhanced brand intelligence for franchisors
- Streamlined direct mail campaigns and targeted marketing for franchisees
- Business expansion and customer retention through effective use of predictive analytics
Social Media
Targeted advertising has revolutionized the way brands connect with their audience through social media.
Key Decision Indicators (KDIs)
• Purchase History
• Buying Patterns
• Predicted Behavior
HIGHER DECISION IQ
Ads delivered to the right people that are likely to purchase in a certain way at a certain time through:
• Customized lists
• Predictive Modeling
TRANSFORMED KPIs
• Likes
• Engagement
• Mentions
• Sentiment
Connected TV
Our innovative approach utilizes predictive analytics to tailor TV campaigns specifically to audiences that are most relevant to each franchisee’s location, essentially transforming Connected TV into a digital postcard, hyper-targeted to a single franchisee’s geography with a message that’s meticulously customized.
Key Decision Indicators (KDIs)
- Purchase History
- Buying Patterns
- Predicted Behavior
Resulting In
- Hyper-targeted campaigns with a high degree of personalization
- Increased ad completion rates
- Higher viewability scores
Transformed KPIs
- Lower cost per completed view
- Significantly lower cost per walk-in
- A marked improvement in advertising efficiency and effectiveness
Creative Services
Our creative services encompass a diverse range of offerings tailored to elevate brand presence. This includes comprehensive branding and identity development, crafting a unique and compelling image that distinguishes your brand in a crowded marketplace.
Key Decision Indicators (KDIs)
- Business objectives alignment
- Engagement and conversion through website design and graphics
- Clarity and impact of brand voice across mediums
Resulting In
- Creation of compelling visual identities
- Development of engaging and conversion-optimized websites
- Production of impactful promotional materials
Transformed KPIs
- Enhanced brand recognition and message amplification
- Increased audience engagement and conversion rates
- Strengthened presence across various advertising mediums
Web Development
Key Decision Indicators (KDIs)
- Enhanced user engagement
- Business requirement alignment
- Integration and e-commerce capabilities
Resulting In
- Enhanced online presence through visually appealing and user-friendly platforms
- Seamless integration of web solutions with business operations
- Secure and reliable hosting for business websites
Transformed KPIs
- Increased user engagement and satisfaction with the website
- Improved integration of web services with overall business strategy
- Ongoing reliability and optimality of online presence
Commercial Print
Key Decision Indicators (KDIs)
- Predictive analytics application
- Brand consistency
- Localized engagement
Resulting In
- Enhanced brand recall and messaging amplification
- Increased traffic, both online and in-person
Transformed KPIs
- Efficient and effective reach to ideal customers through both digital and print mediums
- Robust brand presence that resonates with consumers across platforms
- Maximized impact of marketing investments
Branded Merchandise
Branded merchandise plays a pivotal role in cementing a franchise’s identity in the minds of consumers, acting as a tangible extension of the brand experience. Each piece of merchandise—be it apparel, accessories, or promotional products—serves not just as a marketing tool, but as a carrier of the brand’s values and message.
Key Decision Indicators (KDIs)
- Appeal and usefulness of merchandise
- Strategic design to enhance brand recognition and loyalty
Resulting In
- Amplified brand visibility across consumer touchpoints
- Fostered customer loyalty through tangible brand experiences
Transformed KPIs
- Enhanced consumer engagement with the brand
- Unified brand experience promoting consistent brand identity across franchises
Traditional Marketing
B2C Lifecycle Example
(Lead Gen – New Customer)
Deliver Media
B2C Marketing With Predictive Analytics
(Lead Gen – New Customer)
Define Territory
e.g. ZIP code
Understand Business Goal
e.g. Find new customers or find highest spending customers
Find and partner with channel-specific vendors
Analyze Available POS / Transaction / Customer data
1st Party Data (You Provide) + 3rd Party Intent Data (Deliver Media Provides)
Complete analysis based on business goal.
Customers are scored + prioritized
Market Via All Channels to Entire List
SEO, SEM, direct mail, social media, traditional TV ads
Review Marketing Decision Based on KDIs
(Key Decision Indicators from Data Analysis)
Which prospects are most like your current best customers?
Which customers are showing intent to buy?
Which customers will have highest lifetime value?
Customer engages with landing page form
Market to Highest Priority Customers for Individual Channels
e.g. Over 85% score for social, over 90% for direct mail
Hyper-targeting yields immediate cost savings for each channel
Measure Against Channel-Specific KPIs
Impressions, clicks, CPC, CPA, CPL, call volume, etc.
Measure True Attribution for Individual Channels
e.g. 1:1 attribution for Connected TV with 420% ROI,
1:1 attribution for Direct Mail with 905% ROI etc.
Compare Channel Performance
(channel v. channel)
Comparing apples to oranges yields misleading conclusions
Review All Channels Holistically to Gauge Collaborative Performance
Your Customer Data is a Gold Mine
Are you using it to your advantage? Let us partner with you to uncover new insights that will help prioritize and empower decisions that drive your marketing campaigns.
Don’t worry if your data isn’t perfect. Don’t worry if your data isn’t “ready.”
