What We Do
Deliver Media combines your data with our technology to zero in on the exact customers most likely to buy your franchise’s product or service.
Then, we determine which channels and what content will drive the largest orders and highest lifetime value. While we still rely on the KPIs you’re familiar with, we also study the behavior of individual buyers. The results: Performance that’s optimized on a hyperlocal level — so each one of your locations sees the highest ROI possible.
Traditional Marketing
B2C Lifecycle Example
(Lead Gen – New Customer)
Deliver Media
B2C Marketing With Decision IQ™
(Lead Gen – New Customer)
Define Territory
e.g. ZIP code
Understand Business Goal
e.g. Find new customers or find highest spending customers
Find and partner with channel-specific vendors
Analyze Available POS / Transaction / Customer data
1st Party Data (You Provide) + 3rd Party Intent Data (Deliver Media Provides)
Complete analysis based on business goal.
Customers are scored + prioritized
Market Via All Channels to Entire List
SEO, SEM, direct mail, social media, traditional TV ads
Review Marketing Decision Based on KDIs
(Key Decision Indicators from Data Analysis)
Which prospects are most like your current best customers?
Which customers are showing intent to buy?
Which customers will have highest lifetime value?
Customer engages with landing page form
Market to Highest Priority Customers for Individual Channels
e.g. Over 85% score for social, over 90% for direct mail
Hyper-targeting yields immediate cost savings for each channel
Measure Against Channel-Specific KPIs
Impressions, clicks, CPC, CPA, CPL, call volume, etc.
Measure True Attribution for Individual Channels
e.g. 1:1 attribution for Connected TV with 420% ROI,
1:1 attribution for Direct Mail with 905% ROI etc.
Compare Channel Performance
(channel v. channel)
Comparing apples to oranges yields misleading conclusions
Review All Channels Holistically to Gauge Collaborative Performance
Our Services
Search Engine Marketing (SEM)
Apple and Google’s privacy changes have shifted the rules of SEM — causing many SEM programs to fall short and lose their ability to target effectively. Deliver Media’s technology allows you to pinpoint your campaigns down to the individual consumer — relying on your data, not theirs.
KDIs
Key Decision Indicators from Data
• Purchase History
• Buying Patterns
• Predicted Behavior
Higher Decision IQ
• More targeted, less situational
• Ads are pinpointed geographically, based on exact prospects uncovered in data
Transformed KPIs
• Fewer wasted impressions
• Only pay for clicks from the right customers
• Lower Cost Per Click (CPC)
• Higher Call Volume from the right customers
• Faster Conversion
• Lower Cost Per Acquisition (CPA)
• Lower Cost Per Lead (CPL)
Direct Mail
Is Direct Mail dead? It is if you’re still relying on targeting that’s based on ancient parameters. In fact, when delivered according to specific insights found within your data, Direct Mail can become one of your strongest channels at the hyperlocal level.
KDIs
Key Decision Indicators from Data
• Highest lifetime-value customers
• Why specific customers lapsed or left
• Which customers bought more and when
• Customer behavior before and after the mailing
• Which customers are most likely to buy right now
HIGHER DECISION IQ
• Delivers the best customers with right-sized purchases so you get the most return when short-staffed.
• Zeroes in on buyers who are most likely to behave like your highest-spending customers
• Delivers 1:1 attribution
• Focuses on incremental ROI
TRANSFORMED KPIs
• Higher Response Rate
• Optimal Order Size
• Lower Customer Acquisition Cost
• Order Rate
• Lower Cost Per Order
SEO
KDIs
Key Decision Indicators from Data
• Purchase History
• Buying Patterns
• Predicted Behavior
HIGHER DECISION IQ
• Hyperlocal and randomized unique content — customized down to the individual location
• Increases efficiency of content
• Maintains brand integrity
• Delivers more content (for less) than any other vendor
• Prioritization of highest probability areas
• Software-Driven Website Quality Score Management and Maximization
TRANSFORMED KPIs
• Hyperlocalized Organic Traffic
• Hyperlocalized Click-Through Rate (CTR)
• Lower Bounce Rate (due to hyperlocal content)
• Higher Keyword Ranking (due to hyperlocal content)
• Higher Domain Authority
• Higher Conversion Rate
Social Media
KDIs
Key Decision Indicators from Data
• Purchase History
• Buying Patterns
• Predicted Behavior
HIGHER DECISION IQ
Ads delivered to the right people that are likely to purchase in a certain way at a certain time through:
• Customized lists
• Predictive Modeling
TRANSFORMED KPIs
• Likes
• Engagement
• Mentions
• Sentiment
Connected TV
Deliver Media tailors TV campaigns to predictive analytics audiences for each individual franchisee location. Think of Connected TV as a digital postcard — delivered to a single franchisee’s geography with hyper-customized message. Can your traditional TV spend do that?
KDIs
Key Decision Indicators from Data
• Purchase History
• Buying Patterns
• Predicted Behavior
HIGHER DECISION IQ
Ads delivered to the right people that are likely to purchase in a certain way at a certain time through:
• Individual IP Addresses
• Predictive Modeling
TRANSFORMED KPIs
• Higher Completion Rates
• Higher Viewability Scores
• Lower Cost Per Completed View
• Lower Cost Per Walk-in
Take a Test Drive — On Us
Your customer data is a gold mine. But, are you using it to your advantage? Let us partner with you on a free data analysis and uncover new insights that will help prioritize and empower decisions that drive your marketing campaigns.
Don’t worry if your data isn’t perfect. Don’t worry if your data isn’t “ready.”
800.377.4683 | testdrive@delivermedia.com
