Home Services Franchises
From booking to follow-up, home services consumers want to engage with you on their terms. Deliver Media helps you reach them with a multi-channel strategy that works for each locale.
Case In Point:
ShelfGenie Uses Data to Uncover and Target Perfect Customers
With a goal of decreasing costs per lead, ShelfGenie completed a Customer Trait Analysis that was used to create a Customer Clone Model. Deliver Media then helped them find their best potential prospects.
(Time Period: Six months after onboarding client in 2019)
ShelfGenie’s Maximum Potential Revenue increase with a forecasted ROI of 6.33
From 500,000 to 50,000
Range of prospects in each territory — successfully narrowed using proprietary data — allowing ShelfGenie to narrow its focus from high-waste targeted prospects to hypertargeted customers with sales probability scores of 72 to 95%.
..with a Lead-to-Appointment conversion rate of 79.3%.
How to Mine Hidden Gold in Customer Data
“So many franchisors are still discovering the tremendous value in their data assets. They don’t...