So, what do you think of when you hear the term “direct mail?” Many marketers view direct mail as old and antiquated. Others claim that direct mail is one of their most effective channels. At Deliver Media, we’ve executed tens of thousands of direct mail campaigns — so we have a lot to say on the matter. Some types are almost completely dead, while others — when done right — are alive and kicking.
What types are right for your franchise? Check out the Wednesday Wise Webinar that we presented to the International Franchise Association (IFA), where we helped members get a sense of what types of direct mail may be best for them.